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Google Business Profile is a free profile that allows businesses to appear in Google Maps and engage with customers for free. Google Business Profiles: The Key to Ranking in the Local Pack This is why you should have a Google Business Profile and keep it up to date. On the other hand, for a transactional search like, “where to buy a fresh apple pie,” Google will recognize you’re in need of a local business. Google has become smart enough to know when we’re looking for a local result, even when we don’t specify.įor an informational search, like “how to bake an apple pie,” you don’t need recipes from a local business, any recipe will do. Google’s local map will also display without the user specifying a city. “Apple pies in Greenville, SC” will almost always trigger the map. Of course, Google will also show a local pack when you specify a city or region in your search. In other words, if Google thinks a searcher wants a local result, they will display the local pack. Whether you realize what they were called or not, you’ve most likely seen and interacted with a local map pack on Google.Ī local map pack will show on a search results page just about every time Google registers local intent. The map pack always displays 3 local businesses (with an occasional advertisement squeezed in). This is a search feature Google rolled out years ago to help people find local businesses that match their search queries. When most marketers think about ranking in Google Maps, we think about the local pack (sometimes called the “map pack” or “snack pack”). These are Google Business Profile listings, which are critical to ranking in maps…but more on that later. Note that these are not necessarily websites, though many contain a link to the business’s website. This type of search will display around 20 locations on the map and in the left hand sidebar. One way someone might perform a local search is directly on Google Maps – perhaps on the Google Maps app or within their browser. Believe it or not, people are searching for more than just funny videos and pictures of puppies – and it has huge implications for local business. Consumers are searching for local information on a regular basis. Not only do most people learn about local businesses online, but 84% of Google users conduct local searches on a regular basis (think “hvac repair near me”). The age-old assumption that word of mouth is king is beginning to fade. In fact, SEO Tribunal reports that 97% of people learn more about a business online than they do anywhere else. More and more people are taking to search engines to find local information.

#Gmb listing how to#

Learn how to verify your business.Ranking well on Google Maps can be monumental for local businesses.

If you verify a Business Profile, you can make changes to it on Google Maps and Search.

Learn how to claim your Business Profile.

If you own or manage a business, you can create and edit a Business Profile.

If it's more than 90 days, you can use Business Profile Manager. Important: To manage a Business Profile, the opening date for your business must be set to fewer than 90 days in the future.

For Merchant Center support, visit Google Merchant Center Help.

Certain features may differ between Google Maps and Search, and the operating system.

Learn how to manage your profile on the Google Maps app.

The Google My Business mobile app is no longer available, however you can manage your Business Profile on the Google Maps app.

Learn more about reviews and how to manage them.

Respond to reviews and questions to connect with your customers.

Learn how to manage your photos and videos. Learn how to edit your business information.

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Update your business information, adjust your hours, or add a website.

With a Business Profile on Google Maps and Search, you can: